Campaign 2021
We are similar to the Étage team in many ways and worked together on our 2021 campaign video and photos.

We clicked with each other from the moment of our first encounter and our first sketch together. We wanted to show in this short video how nature can inspire someone to transform and transmit their inspiration using the furniture, fabrics, and textures that they surround themselves with. The Étage team captured our main characters—armchairs, cabinets, vases, and carpets—on location in the amazing landscapes of the Ili River Valley’s Altyn Emel National Park and on the banks of the Kapchagai Reservoir near Almaty. Never have these objects looked so beautiful!